3 Steps Everyone Should Know about Drawing Attention to Your Blog Post (Part 2 of 2)
So you’ve crafted a stellar blog post – a real masterpiece.
This is something that will make people say, “wow, I’ve never thought of it like
that!” Packed with data, case studies, and references, written with the
eloquence of a modern day Shakespeare, your article is going to take the
internet by storm, if only it finds a few interested eyeballs.
Ah, there’s the rub! The road is not so short and linear. Not that
this should intimidate you. Once your blog post goes live, here
are a few ways you can kickstart its ability to gain some attention:
1) Email sources.
There are two advantages to citing actual sources and other
authorities in a niche:
a) First, they give your own writing extra authority because anyone can just say something, but once it’s backed up with facts and figures you can show that you’ve done your homework.
b) The second advantage is that you can actually try and leverage the
people and sites you’ve used as sources to help share your article.
If you wrote in an article on top resources for bloggers, you might
have mentionedsomeone’s software that you use on a daily basis.
(By the way, I would not recommend the topic of blog resources for an article
unless you can do something better than the 40,327,811 out there that already exist)
Once your article goes live, send the company (i.e. the source) an email
and/or tweet at them, letting them know you’re a fan and saying you mentioned them in your latest post. At the end, politely ask that they read the article and consider
sharing the article with their own audience if they enjoyed it.
2) Make friends with big influencers, even when they seem out of reach.
Every big content marketer whose blog posts now get 1,000+ shares each week
started out where you are. They were grinding when no one paid
attention and they recognize the struggle.
They’ll especially notice and empathize if you
a) can offer them some sort of help in their business
b) can consistently network and show them that you ask smart questions in their
comment sections or
c) can demonstrate through your posts (and follow up tweets, if any)
that you’re putting in the time and effort and aren’t going anywhere.
Then, when the time comes, it might just not be too much of a stretch for you
to reach out and ask if they might give something you’ve
written a little bit of play (or nudge) with his or her network.
Of course, you yourself should also be giving your network a nudge and therefore you should
3) Post your blogs to social media. For example,
a) post to Facebook
b) schedule several tweets to go out over a few days
c) post images to Tumblr that link back to your content
d) take advantage of Facebook, Google+, and LinkedIn groups, as these can
be deceptively good places to get your content seen by those who would
find them relevant.
e) post to more sensitive communities, like Reddit and Inbound, but
customize to show some more finesse.
Whatever your promotional tactics, keep them constantly evolving, and
don’t be afraid of trying something that might not work. This is because it
may actually work or it is part of a process to find out what works.
Business, Nonprofit, Arts Consultant
Actor, Writer, Producer
Ragone Enterprises and Productions
Ragone Strategies and Initiatives
Transforming Vision to Value
Do you have time to effectively write and place your content?
If you would like a free 30 minute consultation about strategic planning, marketing, and public relations, please email me at firstname.lastname@example.org or call 917-923-4765.
Roberto Ragone has over 25 years experience in government, nonprofits, and business, working with them on strategic planning, marketing and public relations, fundraising, and outreach. He has also worked on literary, film, and theatre projects.
One of his guiding principles is a determination to help you attract popularity, prosperity, and prestige — fans, friends, funds, and fame. He helps define and disseminate the uniquely compelling story about you, transforming your vision to value so you “REaP” the benefits of your hard work.