One of the most common pieces of advice for marketers incorporating the internet as a strategy is to just dive in and immerse yourself. While this approach absolutely has merit, that advice should be tempered with some considerations.
It’s all well and good to jump straight in, but without some sort of guidance or advice, you could well find yourself plodding away with very little to show for it.
Of course, you could just pay substantial amounts of money to get access to some sort of entrepreneurial guru course that will guide you through many of the basics, but before you spend your hard earned money, there is another option.
Why not consider some of the wonderful, free resources that are available from people who have been there, done that and got the t-shirt?
It can be difficult to know what blogs are worth following that offering valuable insights and what blogs are just interested in self-promotion, so for your benefit, here are four of the best free blogs that any internet marketing entrepreneur would be well advised to follow.
1. The Daily Egg
This blog is one of Neil Patel’s side projects, and for that reason alone, it should have your attention. Neil is one of the most highly regarded and prominent content marketers in business today, so when he talks, you listen. The Daily Egg is Crazy Egg’s blog, and it lives up to the high standards set by the revolutionary Heat Map software. With numerous and frequent high profile guest posters, The Daily Egg is a superb one stop shop for tremendous, authoritative content.
One of the most established and long running online marketing blogs going, Copyblogger has come a long way from its humble beginnings. Although it started off exclusively as a blog for copywriters looking to hone their tradecraft, Copyblogger has diversified into many other areas of online marketing. At its core, Copyblogger is still fundamentally all about the power of good copy, something every online marketer needs to pay attention to. Good copy can be the difference between a project succeeding or not, so definitely check this one out.
3. The Groove Blog
If you are looking for a no-nonsense, factual account of the trials and tribulations involved in really scaling up an online start up, then The Groove Blog is for you. Run by Alex Turnbull, CEO of Groove, this blog details the company’s progress as it strives to reach recurring income of $500k per month.
As of Oct 2015, they are at $211k per month, and you can follow their progress all the way along as they deal with problems and opportunities as they arise. These figures might be nothing more than a pipe dream to you now, but the principles are sound, and the journey enlightening.
4. Swift Branding
Swift Branding is not quite as well known as the others in this list, but doesn’t make it any less valuable to those starting out on their online marketing journey. Run by George Karboulonis, the Swift Branding blog covers a whole range of online issues, from keyword research to maximizing your conversions. For anyone starting out at the very beginning, Swift Branding is a super place for some simple yet fundamental tips.
For a course on blogging the right way (from a 44K Per Month Blogger),
check out Blogging with John Chow.
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Transforming Vision to Value
Roberto Ragone has over 25 years experience in government, nonprofits, and business, working with them on strategic planning, marketing and public relations, fundraising, and outreach. He has also worked on literary, film, and theatre projects.
One of his guiding principles is a determination to help you attract popularity, prosperity, and prestige — fans, friends, funds, and fame. He helps define and disseminate the uniquely compelling story about you, transforming your vision to value so you “REaP” the benefits of your hard work.