Software tools that help marketers pop up every single year, and now at
a far more rapid pace than ever before. Luckily more and more of these
tools are taking on a “freemium” approach, meaning that marketers have
access to better tools without spending much (or anything at all!).

Let’s take a look at some of the tools you can be using for free, right
now, to boost your business.

  1. Canva

Canva is an incredible free design software that purports to make anyone
a designer. To be fair, it’s not far from the truth; Canva is a drag
and drop editor filled with thousands of free images, backgrounds, and
elements that you can piece together, resize, and recolor, along with
text elements, in order to make some seriously snazzy logos, content
images, and more.

You can use premium elements for $1 each in any design, but it’s fairly
easy to create professional looking images without ever using a paid
element. Plus, Canva allows you to upload your own photos and
incorporate them into your designs, further eliminating the need to pony
up any cash for your design needs.

Learn More at their website:


In need of stock images? This site is one of the best
royalty free, “no BS” sites you can find for stock images that are
actually free to be used for any purpose – even commercial! Unsplash
uploads a limited number of new images each week, but it’s been around
for a while so there’s a healthy batch of material up there at this

Unsplash doesn’t have everything, however, and you might have trouble
finding images of people in various scenarios (though there are many
useable office/work environment type photos). Where Unsplash really
shines is in environmental, landscape, and architectural images, so if
those will work into your material, you’re definitely in luck!


Infogram allows you to quickly and easily create infographics for  your
business. You’ll be able to create a number of free infographics per account, and then you have to pay to create more.  If you’re really strapped for cash, you could theoretically create more than one account to garner more free creations.

Infographics are a hugely popular information consumption format right
now, and it’s no wonder why: Infographics are able to quickly and easily
demonstrate complex concepts and figures visually.

Because so much of the world learns well from visual input, and
infographics keep people from having to skim through writing and
research to pull out statistics and talking points, infographics can
get shared like crazy.

 4) Buffer 

For many delving into social media for the first time for their
brands, their barrier to entry is either not wanting to pay for software
to manage many platforms, or for not having the time to even manage a
couple on their own.

Buffer is a platform that allows you to schedule social media posts across multiple channels at once, and you’ll be able to do it all for free if you’re only managing a few different platform. If you’re looking to manage a whole bunch of channels at once, however, you’ll need to pay a monthly subscription.

Those are some great free tools. Of course to build a real business
you’ll need some paid tools as well, luckily, there is a tool out there
that allows you to pretty much run your entire business through it!

That tool is called Clickfunnels and you can use it to easily create
squeeze pages, webpages, membership sites, webinars, automated webinars
and you can also use it as your shopping cart, autoresponder and
affiliate program if you want!


Do you have time to effectively write and position your content?

Would you like a free 30-minute consultation about your strategic planning, marketing, or public relations needs?

If so, please contact me at or at 917-923-4765.

Thank you!

Roberto Ragone

Business, Nonprofit, Arts Consultant
Actor, Writer, Producer
Ragone Enterprises and Productions
Ragone Strategies and Initiatives

Transforming Vision to Value

Roberto Ragone has over 25 years experience in government, nonprofits, and business, working with them on strategic planning, marketing and public relations, fundraising, and outreach. He has also worked on literary, film, and theatre projects.

One of his guiding principles is a determination to help you attract popularity, prosperity, and prestige — fans, friends, funds, and fame. He helps define and disseminate the uniquely compelling story about you, transforming your vision to value so you “REaP” the benefits of your hard work.