(This post was initially a LinkedIn Pulse article.)
4 Ways to Uncover and Confront the Importance of Your Google Rankings for Future Success
High Google rankings are important for branding, credibility, and visibility.
When someone does a Google search, do you (or your business, nonprofit, entity) appear on the first page?
If not, you could be relegated to oblivion. (Consider a take on the famous expression: You won’t die; you’ll just fade away.)
Being on page one of a Google search is like residing on prime real estate. In fact, the internet marketing world even makes the point formally using real estate as an analogy, along with “location, location, location!”
The way your online content achieves high google rankings relies primarily on Search Engine Optimization.
Search Engine Optimization (SEO) is one of those secretive beasts that has been the obsession of online marketers since the time internet marketing emerged as a strategy. Especially after one search engine pulled far ahead of the rest in its usage (i.e. Google), an intense culture was born out of focusing on how to best game or manipulate Google’s search algorithms over the years.
1) Account for Relevance in a Google Search and SEO
Now, for better or for worse – and probably for better – Google has wised up and, through a series of updates, brought their algorithms into the modern day by accounting for the factors that make a site most relevant to today’s users.
While this is great for Google’s users, it does mean that getting your website on top of relevant search results is no longer a simple matter of pulling the right strings for a few days and awaiting results. So, here are a few ways you can ensure your SEO success in 2015 and beyond.
2) Account for Usefulness in a Google Search and SEO
Google’s end game has always been about providing the best user experience possible. They want to make sure that the results they display are getting people to their desired answers as quickly as possible.
While there are literally thousands of metrics that go into determining what websites best service the interests of a given query, a little bit of honesty about your website can go a long way in getting it to become the answer (the match; the “promised land”) to someone’s query.
In every decision you make, you should be evaluating your options from a consumer perspective. How do you do this?
- Don’t think about your bottom line, or your conversions, or your sales funnel.
- Instead, figure out what consumer decision will provide the best possible experience for people searching your niche.
- Makes you sure you adequately answer any questions, anticipating as many as possible.
- Keep your bounce rate low by making sure people will want to stick around and read what you have to say.
Ask yourself if you are carrying out the four points above to honestly evaluate the usefulness of your site.
3) Account for Importance of Social Media Indicators
If you haven’t generated a presence and momentum in social media already (e.g. Facebook, Twitter, Google Plus), you’re behind the curve – but that doesn’t mean you shouldn’t get started now! Google has been known to, since the beginning of their work as a search engine – weight links and references to your sites as more or less important depending on where they come from. Nowadays, social “buzz” is a metric taken into account by Google when ranking any site.
Now, being an expert in your market requires you to also take the most useful
social media platforms by the horns and get active. Make sure you don’t create social media accounts on too many platforms when you know you don’t have the time or the content for updating them.
Promoting your own brand and site(s) through social media can generate a kind of natural traction – providing you’re putting out good content. Google has no choice but to love great content — that is, until the game changes again.
4) Ride Waves, Don’t Chase Them
You should be researching SEO and social bloggers and thought leaders
regularly. Keeping up is half the battle, and you never know which big
trend you can ride in front of that ends up catapulting you to the top of your
If your websites are WordPress blogs you may want to look into the “SEO Pressor” WordPress plugin that helps with Google ratings for your blog.
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Business, Nonprofit, Arts Consultant
Actor, Writer, Producer
Ragone Enterprises and Productions
Ragone Strategies and Initiatives
Transforming Vision to Value
Roberto Ragone has over 25 years experience in government, nonprofits, and business, working with them on strategic planning, marketing and public relations, fundraising, and outreach. He has also worked on literary, film, and theatre projects.
One of his guiding principles is a determination to help you attract popularity, prosperity, and prestige — fans, friends, funds, and fame. He helps define and disseminate the uniquely compelling story about you, transforming your vision to value so you “REaP” the benefits of your hard work.