For years, people in the tech industry have been predicting (and praising or lamenting) the death of email as a form of communication.
“Kids don’t use email anymore.”
“There are better, faster and more effective ways to interact with other people, such as texting and social media.”
“I know people who don’t even have an email address.”
These are some of the most common statements you hear regarding the
death of email. (Perhaps it’s telling that I’ve been hearing these same
statements for at least five years now.)
The Death of Email?
So what’s the real deal? Is email actually dead?
Sometimes you have to fall into the temptation of answering a question with another question:
When was the last time you checked your email account? This week? This morning? Just now?
The truth is that most people will go to their email every time their smart phone beeps, vibrates or otherwise indicates that a new email message has just landed in their inbox. It’s just a “natural” human response, kind of like when people used to answer their home telephones whenever it rang. It takes some time to de-program this behavior.
More Popular than Ever
In reality, email is more popular than ever, especially among marketers. According to an April, 2015, study conducted by Yahoo! Labs and the University of Southern California – called “Evolution of Conversations in the Age of Email Overload”, most people are now receiving more emails in their inbox than ever before.
Part of that is businesses finally catching up with available marketing technology. While many small businesses have been collecting customers’ email addresses for years, it’s only been recently that many have
finally figured out what to do with them.
People are more willing to give up their email address than say, their mobile phone numbers. That’s because they know they can easily ignore or delete emails they don’t really want to see.
Too Many Emails
Today, most people receive more emails than they can conceivably read
and respond to. Even if you delete about 80% to 90% of the emails in your inbox, most people won’t go to the trouble of unsubscribing from the source of all those emails out of fear that they might miss out on the one offer, freebie, newsletter, or other email communication that they genuinely are interested in.
Ease of Email
It’s also easier than ever for people to keep up with their emails. Spam
detectors have done an effective job of filtering out the truly irrelevant and unwanted emails. And now people can read their emails –or at least their subjects and who they are from – as a scroll on their smart phones, tablets and other mobile devices, which are now predominantly used over desktop and laptop computers.
And because more emails today are being sent and received on mobile
devices, they tend to be shorter.
Perhaps this is why the average amount of time it takes for people to respond to emails sent from smart phones (28 minutes) is so much shorter than those sent from tablets (57 minutes) or from desktop computers or laptops (62 minutes,), according to the Yahoo!/USC study.
Could that mean that emails and text messages are beginning to morph into the same thing?
The Myth of “Younger People” and Email
As expected, older people tend to use emails more than younger people.
But the difference may not be as big as many people might think.
The study found:
- 53% of adults between 35 and 50 years old sent emails from their smart phones or tablets at least once.
- 49% of teenagers between 13 and 19 sent at least one email using a smart device.
- The results were similar for young adults: 48% of young adults between 20 and 35 years old sent at least one email from their smart phones or tablets.
- Older people (51+) sent the the fewest emails via mobile devices, at 43%.
So email is definitely not dead. It’s not even wounded. It is, however, evolving into something entirely different, in the way the telephone did.
By the way, to build an email list for your IM business you’ll need an
specific type of webpage called a squeeze page. The problem for most of
us is setting up a page like this can be a nightmare unless you have
software that will build it for you with a few clicks of a mouse.
One option is called Click Funnels and just like the name
suggests you can build any type of webpage you want with a few clicks that sets up your “sales funnel” with calls to action for your product, service, or nonprofit cause.
Click funnels has a two week free trial so click the link below and
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Business, Nonprofit, Arts Consultant
Actor, Writer, Producer
Ragone Enterprises and Productions
Ragone Strategies and Initiatives
Transforming Vision to Value
Roberto Ragone has over 25 years experience in government, nonprofits, and business, working with them on strategic planning, marketing and public relations, fundraising, and outreach. He has also worked on literary, film, and theatre projects.
One of his guiding principles is a determination to help you attract popularity, prosperity, and prestige — fans, friends, funds, and fame. He helps define and disseminate the uniquely compelling story about you, transforming your vision to value so you “REaP” the benefits of your hard work.