Social media apps and sites pop up with alarming frequency. Also alarming, is the rate at which these platforms seem to overtake each other in traffic and popularity.
While it makes sense to grow your influence at the top of the food chain – where a couple of massive entities still dominate – it would behoove you to get innovative and ride the wave on newer trends and quickly standout as a resource for potential followers.
With that in mind, here are a couple of platforms most marketers aren’t adequately making good use of to their advantage.
Pinterest, the social-scrapbooking site, appears like the iceberg of social media platforms: Unless you’ve spent some time exploring, it might seem like not that much is going on over there. However, this assessment is incorrect.
When measured in monthly unique visitors, Pinterest is actually the 4th most visited social network on the English-speaking planet; it trails only Facebook,Twitter, and LinkedIn. Yep, it even beats out heavyweights like Tumblr and Instagram.
The nature of Pinterest, which is all about quickly sharing images, whether original or curated, makes it such a great opportunity for brands. This is important when you consider people don’t buy brands; they “join” them.
On Pinterest, you can create “boards” within a theme. So, for example, a board may consist of “nature scenes,” for example. Your business can take advantage of this unique tagging system, no matter what niche you’re in, and get itself massive exposure.
Let’s say you were working with an offline client who was a construction contractor. You could create an account for them on Pinterest and start adding images of their best work to the site’s boards that feature houses, architecture, and even remodeling. And, yes, those visuals all exist.
With unique monthly hits in the hundreds of millions per month (estimated at 150 million unique monthly users as of my December, 2014 post), don’t pass up on this opportunity to turn your brand, site, or niche expertise into a visual, sharable commodity.
“Peri-what?!” You might be wondering whether this is an oceanography or submarine warfare term misplaced into social media.
Periscope is a new app that allows individuals to livestream what their phone camera is seeing to the internet. In turn, users can follow their stream and comment and chat in real time.
The concept and reality of livestreaming has been around a while now, but Periscope seems to have finally been able to popularize it on mobile.
Since that’s where most people are spending their time these days anyways, it’s started to really take off.
The whole point of Periscope is to teleport users to another location, lifestyle, or adventure. Savvy social media marketers have taken to announcing that the most interesting parts of their day will be streamed – and you’d be surprised at what really seems to hit home for people!
Make a live Q&A session happen during your lunch break, show off your daily work ritual that really gets you in the zone. Even if the majority of your day involves sitting at a computer, you can find a way to deliver some livestreamed value to people out there who want to know there are others in the same boat or who are trying to follow in your footsteps.
You can build empathy and community, and people would appreciate it.
Of course, these are far from the only social hangouts you could be working on, but they’re good places to start. Depending on the needs and demographics of your niche, you may also find certain platforms make a lot more sense for content presentation.
So don’t assume you should stick with one particular form of content (e.g. text). Don’t be afraid to deviate when it makes sense or even to experiment. You will find some people prefer text, audio, video, some other format, or some mix, immediately or over a period of time.
Whether we’re talking about the popular or under-explored social media sites,website interactions and Google rankings may depend more on interactions with your social media rather than backlinks.
Therefore, you may want to look for a powerful software tool (that runs right in WordPress) that tracks your social media metrics including Twitter, Facebook, Google+, Pinterest & more, then you’ll want to check out WP Signal Tracker.
Check it out now by CLICKING HERE.
If you find this post useful, please share it with others.
Of course, if you’re willing to spend money on advertising, Face book Ads
are one of the best ways to get traffic right now. “Traffic Black Book” also offers one of the best guides to Face book marketing. Click the green box above or CLICK HERE for the Traffic Black Book.
Business, Nonprofit, Arts Consultant
Actor, Writer, Producer
Ragone Enterprises and Productions
Ragone Strategies and Initiatives
Transforming Vision to Value
Roberto Ragone has over 25 years experience in government, nonprofits, and business, working with them on strategic planning, marketing and public relations, fundraising, and outreach. He has also worked on literary, film, and theatre projects.
One of his guiding principles is a determination to help you attract popularity, prosperity, and prestige — fans, friends, funds, and fame. He helps define and disseminate the uniquely compelling story about you, transforming your vision to value so you “REaP” the benefits of your hard work.
- I pointed out where Pinterest falls in the social media rankings as a LinkedIn Pulse article in December 2014:https://www.linkedin.com/pulse/7-most-popular-social-networking-sites-media-marketing-roberto-ragone?trk=mp-reader-card
- One month later, I also posted an article about how Pinterest guided search was giving the Google Search Engine a run for its money: https://www.linkedin.com/pulse/pinterest-guided-search-more-innovative-than-googling-roberto-ragone?trk=mp-reader-card
- In a prior LinkedIn Pulse articles, I discussed the importance of mobile devices as a factor for marketing in 2015:https://www.linkedin.com/pulse/four-factors-consider-when-marketing-2015-roberto-ragone?published=u
- Most recently, I posted about how the rise of mobile devices will have an impact on google search results: https://www.linkedin.com/pulse/how-rise-mobile-devices-affect-google-search-results-roberto-ragone?trk=mp-reader-card